Less than one year ago, Mike McGinn was standing behind a table at the City Market downtown on a hot August day, signing up interested buyers for Edmonton’s latest product: cold-pressed, raw, organic juice. RevoJuiceinary isn’t the first raw juice company in Edmonton, but it’s the first one that boasts the benefits of cold-pressed juicing, a technique that preserves the integrity of the nutrients in … Continue reading The New Face of Juicing: Interview with RevoJuiceinary | By Nisha Patel
In typical Gen Y fashion, I learned of the iMEDIA Conference while creeping LinkedIn, when Ameet Khabra, Search Engine Strategist for Top Draw Inc., posted that she was sharing her presentation titled @AdWordsGirl: Why I Love AdWords and You Should Too. After visiting iMedia’s website, I messaged Ameet and she let me know her presentation was sure to leave my #CurrentMood ‘blissful’. The iMEDIA Conference was started three years ago by … Continue reading The 2015 iMedia Conference Recap | By Elliot Rose
At only 19 years old, the founders of Lone Pine Apparel are full-time students who are spreading awareness about youth homelessness in the city. Lone Pine Apparel—named to represent strength, resilience, and determination—is a socially-conscience clothing company whose profits are dedicated to creating awareness about issues facing homeless youth. They recently finished a round of crowd-funding and completed their first set of orders over Christmas, … Continue reading Youth Empowering Youth: Interview with Lone Pine Apparel | By Nisha Patel
Sunny’s senior year of highschool was a basketball player’s dream: he was a starter playing the top of his game, recruited by a handful schools. Sunny remembers that this was not always the case, but as a struggling freshman he received a stroke of luck when his highschool basketball coach reached out to him. His coach invested years helping Sunny develop through early morning practices, rides to and from tournaments, and encouraging words … Continue reading From Pipe Dreams to Hoop Dreams | By Elliot Rose
Sometimes in the School of Business, I encounter friends who don’t understand the meaning of modern-day feminism. In an environment where we opt into the specific learning we want, I’m not surprised. Looking at the tenets of such movements as Women Against Feminism, we can see that there are women who feel feminism excludes and attacks men, and that women enjoy full equality in the status quo. … Continue reading Feminism in the Workplace | by Nisha Patel
A couple weeks ago I had the opportunity to attend Startup Edmonton’s 5th Annual Launch Party, where each year 10 up and coming startup companies in Edmonton are featured. This year the list included:
This year’s event was held at the EPCOR Tower, a pristine new business venue in Edmonton. As a nursing student attending business events in my semester off, I was glowing with excitement. Just as we were walking in, we ran into Mayor Don Iveson, looking dapper, and exceptionally approachable, as always. Already a great start to an impressive event! The venue was filled with a mix of students, investors and business professionals eager to learn more about these exciting new companies.
The night started with opening speeches from representatives of Startup Edmonton, the Edmonton Economic Development Corporation (EEDC) and the Mayor. Derek Hudson from EEDC spoke about igniteedmonton.com, a new website to support entrepreneurship in Edmonton, and for customers and partners to discover local businesses. The Mayor spoke to our city’s emerging economy, and acknowledged the creativity of these startups. Edmonton is rapidly changing: 40% of new jobs in the country were created in Edmonton. “People are starting to take notice of Edmonton and recognize that it is the best place to take a risk and create something,” the Mayor concluded.
The opening pitches from each company gave a brief introduction of what they were all about. However, I wanted to get to know a little more about some of these companies and how they started. Time was limited, so I went straight to the companies that caught my attention the most.
Pogo Carshare officially launched that night. Pogo is a locally-based company that allows Edmontonians to use Pogo cars in their area. I talked to James Kwan, a University of Alberta graduate and co-founder of the company:
Who are the people involved and responsible for the start of the company?
Our team consists of five people in total, two of which are University of Alberta grads.
How does the service work?
Currently, we have twenty cars in total: twelve active and eight in preparation. What you would do is check to see if there is a Pogo car available in your area (we have an app in the works) and check out the pick-up and drop-off zones. For example, say you were tired of studying at the University and wanted to head to Whyte. You would locate a car in the University area, access it and park on Whyte. And since they are in the same zone, you do not need to return the car to where you originally found it.
The payment options are per minute, per hour, or per km after 200km. For insurance purposes, we also have eligibility requirements; members have to be over the age of 21 and they require good driver’s abstract.
What are your goals as a startup company?
We want to grow as quickly and sustainably as we can while delivering as much value as possible to Edmontonians. We hope to reach 150 cars by the end of next year.
How will you deal with problems such as downtown parking and the criticism that you will be taking up parking spaces for Edmontonians?
I would argue that although it seems counterintuitive, our service will help with the congestion and help with parking downtown. For example, many car owners are looking to transition from two cars to one, sell their cars, or look for alternatives to car ownership. This would be a great way for people to still drive to the places they need without the stress of car ownership. Parking is also included with our service as we are in partnership with the city.
What was your motivation for starting this company in Edmonton?
It was something that we felt was missing. Many of our founders use alternative modes of transportation; one of our co-founders is a huge cycling enthusiast. We wanted a way to help make Edmonton more sustainable and also provide a service that would give back.
A few weeks ago, Uber came to Edmonton to talk about potentially bring the service to the city, along with Calgary. Uber is a ride sharing service founded in March 2009 and has become one of the darlings of Silicon Valley, having a valuation of 18.2 billion as of June 2014 and one of the more disruptive startups to pop up in the bay area. Other … Continue reading The Rise of Ride Share Services: Disruptive Technology in Action| By Paul Lopushinsky
Not running your social media accounts well is equivalent to a company not managing their website 15 years ago. Nowadays, social media is more than a platform that people simply use to socialize and update their vacation picture album. The benefits of a properly run social media account can provide great insight as to how companies can appeal to their target audience. Inbound marketing allows … Continue reading Do I Really Have to Socialize on Social Media? | By Sahr Saffa
Upon hearing the question, we all leaned in. There were twenty or so of us, a montage of artists, journalists, and entrepreneurs on the edge of our seats in the room upstairs at the Edmonton Petroleum Club. We were mid-session, preparing for Creative Edmonton’s Brewfest: an evening focused on celebrating Edmonton’s creative community with vendors, local breweries, and live entertainment. On this night, however, it was a small gathering of the … Continue reading ‘Do You Have Any Regrets?’ | by Elliot Rose
It is with great pleasure that I welcome you, our readers, back to The Wanderer Online. Several months of tireless work from our Editorial team; writers, editors, photographers, and designers have lead to this moment. We have a new website, a new team, and we’re back with new perspective. In the coming months you will get to know our Editors through their leadership and their … Continue reading Current. Inspired. Yours.