The Weekend Pump Up – The Heist | By David McBean

Almost one month ago, rapper Macklemore and producer Ryan Lewis released their second album: “The Heist”. Macklemore is a rapper from Seattle who has been popular there since he started producing music in 2000. He had a large online fanbase, but now after releasing “The Heist” his popularity has exploded. His album debuted at #2 on the US billboard charts, and #1 on iTunes. If you haven’t heard this album yet, now is the time to listen to it.

My favourite song this album is “Thrift Shop”. It has some catchy saxophone, a solid bassy beat, and hilarious rhymes about shopping at Value Village. Even though this song was released less than a month ago, it’s already on the radio and has racked 12 million views on its hilarious Youtube video. In case you were wondering, the lyric “come-up” mentioned many times in the song is slang for a bargain. Thanks Urban Dictionary!

“Make the Money” is about Macklemore’s passion for music, and, contrary to most other big-name rappers, not money. Even though he’s now doing much better financially than he implies in the song, he probably wasn’t when he wrote it. The song has a great message for all of us: “make the money, don’t let the money make you.”

Arguably the most unique song on the album is the wordless song “BomBom”. “BomBom”, simply put, is a crescendo. It starts with light piano, brings in a two-step beat, then gradually builds up to a climax of loud, booming trumpets accompanied by the piano.

“If I was gay, I’d think Hip Hop hates me. Have you read the Youtube comments lately? ‘Man that’s gay’ gets dropped on the daily. We’ve become so numb to what we’re saying”. “Same Love” addresses homophobia, hate, and equal marriage. It is powerful songs like this that helps Hip Hop, and really most of top 40 grow out of lyrics about getting drunk and partying at clubs. I hope to hear more songs like this from other artists.

These four songs barely show how many creative and quality songs are in “The Heist”. “Wing$” is a passionate song about Nike’s influence of consumerism in basketball, “Gold” has a ridiculously catchy and synthy beat, and “Ten Thousand Hours” addresses Macklemore’s struggle to get his music heard. I cannot recommend this album enough. It is the best album I’ve heard of 2012 and is definitely worth a download on iTunes. I hope you guys enjoyed this week’s Weekend Music Pump Up. Keep on dancing!

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