Transcend through Coffee, Taste, and your Student Loans | By Kevin Pinkoski

In a search for the finest of life’s finer things, you probably have to try Transcend Coffee’s Santa Rosa Petite Bean Coffee. The coffee originates from the highlands of Tarazu in Costa Rica, and living up to its name, the bean grows only to a “petite” size. Don’t hold any prejudice to this small bean, as Transcend outlines: “The result is an intense cup profile, beautiful acidity, high fruit content (lime, passion fruit) and malt and molasses on the finish.” However, the most distinguishing factor might just be its price: $9.50 per cup.

What a taster is left with is an impeccably complex mind game. The Santa Rosa Petite Bean seemingly makes for a great cup of coffee, but is it set apart only by its price? Does the blend really prove itself worthy of a ten dollar price tag through its flavour, or is the perception of a great taste only created by the mental knowledge that it cost such a lofty amount? Either way, the philosophical stimulus this provides is arguably worth more than the coffee itself. Besides, whether or not you feel ten dollars is too much to stomach, it’s hard not to admire the entire idea behind Transcend Coffee. Direct trade coffee, carefully roasted, brewed through unique methods, and served by a passionate staff sets this Transcend miles ahead of most chain coffee shops.

Whether you think this is the climax of bourgeois culture, or want to stimulate your own Enlightenment period, the Santa Rosa might just be something every coffee lover has to try. The real question? Should you whisper to the cashier that you’d like a $10 coffee, or loudly proclaim (in the style of Gob Bluth), that you’d like the $10 coffee, to spill all over your $3000 suit.

This is a coffee review, it only works if the pictures are from instagram.

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  • Real coffee connoisseurs should be turning their noses up at such a “cheap” cup of coffee. Compare to “kopi luwak” from Indonesia for which beans are harvested from the feces of the civet after the animal has eaten the coffee fruit and digested the bean out its backside. An espresso-sized cup can run you about $35. I had the privilege of sitting next to a coffee-shop owner from Oregon on my way to Indonesia once, and he was scoping out new sources of coffee at some plantations he planned to visit there. I asked him about kopi luwak, and he said that although he had never tried it, he didn’t think it could make that much difference to the flavour, so I don’t know if this cup of coffee will be much different. But hey, I’d still try it, just to say I did!

  • R Rundle

    Mr. Pinkoski, today is not even a monday.