Would You Like Your Change? | By Carly Richman

No longer is anything straightforward or simple. Everything is a superior version of its former self. And with all these improvements comes competition, which in turn leads to another development. Is anything simple anymore?

People, companies and industries have this colossal idea that more is more and less and less. It has mutated into a philosophy, and everyone seems to be on board the bandwagon. Cars are no longer a form of transportation. They are our very own Superhero, saving the Earth, promoting  ‘eco-friendly’ gas emissions. Since when did cars become so concerned about the environment?  TVs are no longer a form of entertainment; they are HD-3D technology, with real-life effects. Wow. A box has become a lifestyle. People no longer have one full-time job, thriving in a field of choice and making a living. They have four part-time careers, barely surviving and earning minimum wage. Even food has stooped to this craze. Food is no longer something to enjoy; no longer is it there for comfort and pleasure. It has become a competition of restriction and who can come up with the more desirable, new-age diet plan. Meals have gone from breakfast, lunch, and dinner to juice-cleanse, raw vegan diet, thirty-two days of starvation. Will the madness ever stop, and will it ever fail?

Coming to the conclusion that “constant change is good” is a hard pill to swallow. I found it exceptionally hard to believe that this idea was beneficial, especially when nothing positive seemed to come from it. That was until I took a longer look at the picture. Then I realized, the answer was right in front of me. Literally right on my computer screen. Taunting me. Smack dab between my Soy Starbucks Double Shot and chocolate biscotti, plastered across my desktop, was a picture of my answer. There on my screen, a beautiful photograph of world-renowned supermodel Coco Rocha. She was wearing Italian and sight-seeing in Europe. My own screen, displaying an infamous fashion icon on her current exotic vacation.

The fact that I possessed the technology to see Coco Rocha on her trip halfway across the world struck a chord with me. It was then that I realized that the only place in the world that fits this idea of constant change is the world of fashion. This trend of change has sewn its way into the world of fashion and taken it by storm. Change of this magnitude is extremely hard to do unless you are the great Christian Lacroix or the Kaiser Mr. Karl Lagerfeld himself. Today fashion has become less about the actual clothing and more about the showcase, the people and the art. Fashion is no longer just on the runways of New York, Milan, London, and Paris. Fashion has made its way into every piece of technology, every form of social media, and every person’s household. Everywhere you look, there is a new form of fashion media evolving. Fashion is not just on New York’s 5th Avenue, strategically placed on lifeless mannequins in Sasks, or on the pin-thin models at the runways of Fashion Week. It is right at your fingers tips. With a simple click of your mouse or a touch of a button, you can be up-front and center at a Mercedes-Benz Fashion Show. It is as if you are sitting right next to Anna Wintour and Corrine Roitfeld themselves.

With the revolution of change in technology, the world has access to every form of fashion news, the second it is happening. The change has created a domino effect of competitors in the fashion world. The advancements in technology are jumpstarting talented young careers and greatly benefitting the already-notorious icons. The internet has become a leading competitor: Twitter, Blogspot, and the photographic world of Instagram are only a few examples. The world wide web is allowing designers, photographers and artists to showcase their work online and update followers and supporters by the minute. Twitter allows followers to be up-to-date with access to every tweet and tag from the world of fashion. Attending events, parties, promotions, and shows before anyone else, buying new products, magazines and novels the second they hit the shelves? It is more than accessible now due to the non-stop coverage. We are able to be up-close and personal with our idols. Now that the internet has given us such personal looks into the fashion industry, the entire world is taking note. Instagram is an application that gives emerging designers, photographers and more free space to showcase their talents. Hundreds of thousands of people are starting to follow the ‘unknowns.’

Then these followers become fashion gurus and create their own set of tweeters and cliques. Becoming an Instagram fashion mogul usually leads to the completion of a blog. (“Beauty Bloggers” is what I like to call these beloved writers and fashion risk-takers.)  Finally, the blogger world shows how the fashion industry has revolutionized so significantly. Ten years ago, would the world of design ever have guessed that their decision-making would be based off of internet sensations? Probably not. These gifted entrepreneurs started with a computer, an idea, and a knack for fashion. Bloggers have become designers’ muses, walking billboards of style, and the newest fad of fashion. They are the future of fashion itself.

With that said, it is safe to say that the doubtful conclusion I had about change was in fact incorrect; change, after all, can be of value. The leading benefits and strides that the world of fashion has so prominently shown, due to constant improvement, is of great significance to the industry of design. I guess it is just as complicated as I expected – change is inevitable. But that does not mean it is simple.

 

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